The Macallan's 200th Anniversary | TIME:SPACE Launch

In October 2024, The Macallan celebrated 200 years of whisky-making with an immersive experience at Amsterdam’s Nxt Museum a striking venue dedicated to art shaped by technology. The evening was the official launch of The Macallan’s TIME:SPACE collection, and brought together storytelling, fine dining, and sensory design in a fully choreographed journey through time and flavor.

We at Mr. Sipps were entrusted with designing and executing the beverage experience. Our task was to develop a sequence of bespoke cocktails that not only paired with the dishes curated by the two-Michelin-starred team from 212 Amsterdam but also matched the rhythm, emotion, and progression of the evening.

Beyond developing the drinks, we worked closely with the floor team and producers to establish the order of service, ensure pacing with the kitchen and performances, and maintain consistency across 50 guests and more than 250 drinks served all in a live, immersive environment. Every pour had a purpose, and every detail from glassware to temperature was premeditated.

The Macallan x NxtMuseum by Hush Hush

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The Drinks

Each cocktail was inspired by a different phase of the experience — from welcome to dessert — and built to either highlight or balance the flavors on the plate.

✦ Welcome Aperitif

Inspired by the Bobby Burns

• Macallan 12 Double Cask, Strawberry Vermouth, Neroli, Chinotto, Cacao Bitters

• Aromatic & Bitter-Sweet — served chilled with an aromatic spray and edible fruit leather.

✦ Zero-Proof Version

Bittersweet & floral non-alcoholic expression

• Fluere Bitter, Home Made Rose Vermouth 0.0%, Lapsang Tea, Strawberry

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✦ The Past – Mocktail paired with Oyster and Lobster

Effervescent, tart, refreshing

• Fluere Smoked Agave, Granny Smith juice, Verjus, White Balsamic Oxymel

• Garnished with Champagne Air and optionally an oyster leaf

✦ The Present – Paired with Tartare and Langoustine

Elegant, light, and tart

• Macallan 15 Double Cask, Milky Oolong Verjus, Sparkling Tea (LYSERØD), Timut Pepper

• Built as a flute-style serve, crisp and palate-cleansing

✦ The Future – Paired with a series of deserts, including the famous Apple

Aromatic, layered, and low-ABV

• Macallan 18 Double Cask, Pineau de Charentes, Schisandra & Vanilla Sherry, Clarified Rhubarb

• Served on clear ice with an isomalt garnish

  
  

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The evening was captured beautifully by Dishtales, as it can be seen in this reel.

Want to explore cocktail storytelling for your event, brand, or launch? Let’s connect.