Spirited Union x Mr. Sipps | A union in the mix

At Mr. Sipps, we believe great cocktails are more than just balanced flavors, they’re stories in a glass. And when a brand shares that vision, magic happens. That’s exactly what’s developed through our long-term collaboration with Spirited Union Distillery.

Over the past years, we’ve worked closely with the Spirited Union team to develop cocktail recipes that reflect their values and translate across global markets. From flavor development and serve strategy to activation concepts and behind-the-bar usability, our goal is always the same: to create drinks that resonate with bartenders and consumers alike.

On the Road with Rum: International Events

Our creative collaboration extends beyond the lab and the bar — and into real-world, high-energy environments. In March 2024, we traveled to Cluj, Romania to represent Spirited Union at the Crush Business Seminar, where we hosted the official afterparty and brought a dose of “Rum Love” to the heart of Transylvania.

Later in the year, in October 2024, we joined the Spirited Union team once again at BRIFT, the Romanian bar show in Bucharest. There, we hosted a dedicated masterclass, sharing insight into flavor pairings, cocktail strategy, and the creative process behind the Union’s rum-forward serves.

These moments aren’t just appearances, they’re a chance to engage directly with the global bartending community, share knowledge, and shape how brands connect through drinks.

Behind the Scenes: Styling the Brand

Our collaboration also extends into Spirited Union’s visual identity. We regularly assist with photoshoots, drink styling, and creative direction, helping bring each cocktail to life.

Whether it’s for new product launches, website visuals, or commercial campaigns, we ensure that every serve not only tastes great, but looks the part. From glassware selection and garnish design to full drink styling for studio or on-location shoots, our goal is to translate flavor into image and make their story feel as vivid as the rum itself.

Crafting the Future, One Serve at a Time

From strategic cocktail design to on-the-ground activations, our work with Spirited Union is a model of what happens when collaboration, creativity, and culture intersect. We're proud to continue supporting their international growth with every sip designed to tell a story, elevate the brand, and make rum more relevant to today’s drinkers.

Here’s to more moments, more ideas, and more great drinks ahead.

https://spirited-union.com/discover/drink-recipes/